Please take a look at the official FTC page at: http://www.ftc.gov/spam/
The following includes basic information only. You
should read the official FTC page carefully.
Message Header: From, To and Subject
From:
The program will use the "Name" from the
List Settings (not the list-name) and the list-email
address as sender information.
To: MailList
Controller uses only the recipients email address
by default, but you can add e.g. the field
"[Name]" as friendly name to personalize the
to-field. Each recipient gets its own message, which
contains only a single email address.
Subject:
The subject should describe the contents of the
message. e.g. "Yourcompany Newsletter"
The US CAN-SPAM Act bans false or misleading header
information (e.g. "From" and "To"
emails).
It also bans deceptive or misleading subject lines.
Message Body: Subscriber Information
Include this information to provide information why
the recipient received this message and make clear
that its a service he subscribed to and not a spam
message.
e.g.
You are receiving
this newsletter [email, message, offer, ...], because
you subscribed to our newsletter at website [signed up
at website, bought X from us, ...]
Message Body: Unsubscribe Information
Not interested
anymore? Click here [add a link to unsubscribe] to
unsubscribe or reply with "Remove".
Reply with "Remove" to unsubscribe from
future mailings [newsletters, messages, offers, ...]
The US CAN-SPAM Act requires that commercial email
include a notice that its an advertisement or
solicitation and that the recipient can opt out of
receiving more commercial email from you.
Message Body: Address Information
Add copyright and trademark information.
Add your name or company name and full address.
The US CAN-SPAM Act requires that commercial email
include the senders valid physical postal address.
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