Requirements:
There is an easy way to gather click through
information using Google Analytics. The key is "link
tagging" - this means the link to your webpage
contains additional information, e.g. the
campaign-name, so that you can identify the
click-through links from your newsletter campaign.
Please read the following article about "link
tagging" on Google Analytics.
(Click
here to open it in a new window)
Lets say the URL, which should be included as link
in your newsetter is:
http://www.mydomain.tld/my-page.htm
Google Analytics provides a tool, which build the
links for you, so that you don't need to care about
the syntax.
(click
here to open the Google Analytics URL Builder
in a new window)
In this sample we use:
Campaign Source = Newsletter1
Campaign Medium = Email
Campaign Name = Your Product
The link would be: (don't create the link by hand,
always use the Google
Analytics URL Builder)
http://www.mydomain.tld/my-page.htm?utm_source=Newsletter1&utm_medium=Email&utm_campaign=Your%2BProduct
As you can see, the link contains now the
additional information, which is required to track the
click-throughs.
This allows you to measure how many
people have clicked on a link in your newsletter.
- First select the text (in our sample
"hyperlink") and click on the "Add
Hyperlink" icon.
- Now copy the URL from the Google
Analytics URL Builder into the URL field.
Thats all. Now send your newsletter campaign.
You can watch the results (click-throughs) of your
newsletter in Google Analytics under Content
Sources -> Campaigns.
Google(tm) Analytics is a service provided
by Google(tm).
Google(tm) Analytics is not part of the software MailList Controller.
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