Email Tracking using Google Analytics
There is an easy way to gather click through information using Google Analytics. The key is "link tagging" - this means the link to your webpage contains additional information, e.g. the campaign-name, so that you can identify the click-through links from your newsletter campaign.
Please read the following article about "link tagging" on Google Analytics.
Lets say the URL, which should be included as link in your newsetter is:
Google Analytics provides a tool, which build the links for you, so that you don't need to care about the syntax.
(click here to open the Google Analytics URL Builder in a new window)
In this sample we use:
Campaign Source = Newsletter1
Campaign Medium = Email
Campaign Name = Your Product
The link would be: (don't create the link by hand, always use the Google Analytics URL Builder)
As you can see, the link contains now the additional information, which is required to track the click-throughs.
This allows you to measure how many people have clicked on a link in your newsletter.
- First select the text (in our sample "hyperlink") and click
on the "Add Hyperlink" icon.
- Now copy the URL from the
Google Analytics URL Builder into the URL field.
Thats all. Now send your newsletter campaign.
You can watch the results (click-throughs) of your newsletter in Google Analytics under Content Sources -> Campaigns.