Email
Tracking using Google Analytics (Click-through Tracking)
Requirements:
There is an easy way to gather click through information
using Google Analytics. The key is "link
tagging" - this means the link to your webpage
contains additional information, e.g. the campaign-name,
so that you can identify the click-through links from
your newsletter campaign.
Please read the following article about "link
tagging" on Google Analytics.
(Click
here to open it in a new window)
Lets say the URL, which should be included as link in
your newsetter is:
http://www.mydomain.tld/my-page.htm
Google Analytics provides a tool, which build the links
for you, so that you don't need to care about the
syntax.
(click
here to open the Google Analytics URL Builder in
a new window)
In this sample we use:
Campaign Source = Newsletter1
Campaign Medium = Email
Campaign Name = Your Product
The link would be: (don't create the link by hand,
always use the Google
Analytics URL Builder)
http://www.mydomain.tld/my-page.htm?utm_source=Newsletter1&utm_medium=Email&utm_campaign=Your%2BProduct
As you can see, the link contains now the additional
information, which is required to track the
click-throughs.
This allows you to measure how many people have clicked
on a link in your newsletter.

- First select the text (in our sample
"hyperlink") and click on the "Add
Hyperlink" icon.
- Now copy the URL from the Google
Analytics URL Builder into the URL field.
Thats all. Now send your newsletter campaign.
You can watch the results (click-throughs) of your
newsletter in Google Analytics under Content Sources
-> Campaigns.
Google(tm)
Analytics is a service provided by Google(tm).
Google(tm) Analytics is not part of the software MailList
Controller. |